McDonald's
McDonald's
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Motivating McDrive customers to dispose of their waste properly
Motivating McDrive customers to dispose of their waste properly
In this project, I primarily focused on concept testing and iteration.
My group and I conducted observations at different McDonald's locations to better understand the problem. Ultimately, we tested a concept that uses humor to point out people's behavior. The takeaway bags from McDonald's need to be more resistant to water and odors.
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